Ink does not undo.
The one medium where a mistake costs a reprint and a week. We specify it properly, we know which press to use, and we stand there while it runs.
What we
put on paper
And on vinyl, cardboard, aluminum, and the side of a truck.
What we
get right
Four things that decide whether a print job lands, and all four are handled before it reaches the press.
Artwork built for the size
We redraw your mark as vector once, properly, and it stays sharp from a business card to the side of a truck.
Specified for the press
Bleed, trim, safe margins, colour profile, ink coverage, paper and finish, all set before it goes. The quiet part that decides whether it comes back right.
Screen red, not press red
The color looked right on a laptop. Ink is not light. We specify Pantone where it matters and hold it across vendors.
We stand at the press
The first sheet is where you find out, so we go and look before the other ten thousand run. Most agencies skip it. It is the whole difference.
Straight
answers
Is print still worth it?
For some businesses it is the highest converting thing they do, and for others it is a waste. A restaurant menu, a trade show banner, direct mail into a defined neighborhood, and vehicle graphics all still work. A glossy corporate brochure nobody asked for has not worked since 2008. We will tell you which one you are proposing.
Do you handle the printing?
We design it and we manage the printer. We have relationships with local presses and know which one to use for which job, which matters more than it sounds: the shop that does great large format is rarely the shop that does great short-run packaging.
What is a press check?
Going to the printer while your job is on the press and approving the first sheets before they run the other ten thousand. Color on screen and color on paper are different things, and the only way to know is to stand there. Most agencies skip it. It is the difference between your red and nearly your red.
What files do you need from me?
Ideally none. If you have logos, send vector files, meaning AI, EPS, SVG, or PDF. If all you have is a JPG off your website, we will redraw the artwork properly, because a low resolution logo blown up on a banner is visible from the parking lot.
What about bleed and CMYK?
That is our job, not yours. Bleed, trim, safe margins, color profile, ink coverage, paper weight, and finish all get specified before it goes to press. Getting one of them wrong is how a job gets reprinted at somebody's expense.
Can you match my brand color exactly?
In print, close, and we will be honest about how close. Screen color is light and print color is ink, and some screen colors simply cannot be reproduced on paper. Where it matters we specify a Pantone and hold it across every vendor.
How long does print take?
Design in days, printing in one to two weeks depending on the piece and the finish. Rush is possible on most jobs and costs more. Build in more time than you think for anything with a die cut or a special finish.
Do you do direct mail?
Yes, including the list, the piece, and the postal side. Direct mail into a tight geographic radius still works well for local service businesses, and it works better when it lands the same week your digital ads start.
Get it
right once.
Bring us the job before you send it to the printer, not after the proof comes back wrong.
Start a project