Be the answer. Not a link.

Answer engine optimization is the work of getting an AI assistant to name your business in its answer. Traditional SEO tries to rank a page in a list of links. AEO tries to get your business into a sentence. They share plumbing, such as schema and site health, but the target is different: SEO optimizes a page, AEO optimizes an entity.

ChatGPT, Google AI Overviews and AI Mode, Perplexity, Copilot, and Gemini. We track each one separately because they pull from different sources and change independently.

We run a fixed set of buying questions your customers would actually ask, against each assistant, on a schedule. You get a monthly report showing whether you were named, in what position, and which source was cited. It is a measurement, not a vibe.

First movement usually shows in 30 to 60 days. Entity and citation work compounds, so month six looks very different from month two. Anyone promising results in two weeks is selling something else.

It is a monthly retainer, and it scales with how many locations you have and how competitive your market is. A single-location service business costs a fraction of what a twelve-location franchise does. The quick audit is free, and it is the form on this page. That will tell you whether you have a problem worth paying to fix.

Yes, and we will tell you how: fix your Google Business Profile, make your name, address and phone identical everywhere they appear, and add real schema. That is a genuine start and it costs nothing but an afternoon. Where we earn our keep is the compounding part, keeping your entity consistent across dozens of sources and tracking what the assistants say month after month.

Because the person who used to type 'plumber near me' and scan ten links now asks an assistant and gets two names. There is no page two. If the model does not know you exist, you are not in the consideration set at all, and you will never see the traffic you did not get.

Both, and they share plumbing. Good schema, a fast site, and consistent business data serve both. The difference is the target: SEO optimises a page to rank, AEO optimises an entity to be named. Doing only classic SEO in 2026 is defending a hill people have started walking around.

They lean on structured data, on business information that agrees with itself across many sources, on third-party mentions they consider credible, and on content written so it can be quoted. They are not charmed by your homepage copy. Consistency and structure beat persuasion.

Mostly vocabulary. Answer engine optimization and generative engine optimization describe the same work: being named in a generated answer. Some people use GEO for the generative side and AEO more broadly. Anyone selling them as two different products is selling you one thing twice.

Nobody can promise what a model will say, and we would be careful of anyone who does. What we control is everything that feeds the answer: a consistent entity, correct schema, citations that exist, and content written so it can be quoted. Then we measure it every month across five assistants, so you can watch it move rather than take our word for it.

Your Google Business Profile, then making your name, address, and phone identical everywhere they appear. Most local businesses have three slightly different versions of themselves on the internet and wonder why they are a coin flip. That work is unglamorous and it moves the needle before anything clever does.

Yes, both the volume and the recency, and increasingly what the reviews actually say. A model summarising why people like a business is reading the text, not just the star average. Twenty reviews that describe what you are good at outperform a hundred that say 'great service'.

Traditional SEO optimises a page so it ranks in a list of links. This optimises your business as an entity so a model will name it in a sentence. They share plumbing, so good SEO work makes this easier, and a good SEO already has you halfway there. The part that is new is the measuring: knowing every month whether the assistants actually name you.