Worn on purpose.

The test is whether someone would wear it if you were not watching. Most company apparel fails that test, which is why it lives in the back of a drawer. Designing for apparel means designing something people want, that happens to have your name on it, rather than an ad you ask them to wear.

Screen printing for volume and for the best hand feel, and it gets cheaper the more you order. Embroidery for polos, hats, and anything that should read as premium. Direct-to-garment for short runs and complex full-color art. We will tell you which one your art and your quantity actually call for.

We design it and manage the printer, including garment selection, which matters more than people expect. The same design on a cheap heavy tee and on a good soft one are two different products, and only one of them gets worn twice.

On screen print every color is a separate screen and a separate cost, so a four color design costs more than a two color one at every quantity. Good apparel design usually gets stronger with fewer colors anyway. Embroidery counts thread colors and stitch density instead.

It depends on the method. Screen printing has real setup cost so small runs are inefficient. Direct-to-garment can do a dozen sensibly. We will steer you to whichever makes sense rather than whichever is easiest for us.

Yes, though a logo built for a website often needs reworking for fabric. Thin lines vanish, gradients do not screen print cleanly, and small text fills in. We adapt the artwork so it survives the process.

Two to four weeks from approved artwork, longer in the fourth quarter when every shop in the country is doing holiday orders. Order your event shirts before the month of the event.

Yes. Uniforms are a different problem from merch: durability, wash cycles, name placement, and the fact that someone has to wear it for eight hours. We design for that rather than for a mockup.