Own the store, not rent it.
Shopify is a fast way to start selling, and it earns its keep for a big catalog. But you are renting: platform fees on top of processing, apps stacked to fill the gaps, a look many other stores share, and a checkout you have limited control over. We build commerce into a site you own, tuned for speed, search, and the way you actually sell.
Line
by line
Where Shopify fits, and where a store you own pulls ahead.
When it
makes sense
Straight, because that is what earns the work.
Shopify is a fine call when
You have a large catalog, heavy fulfilment and inventory, and you want the platform to host and handle all of it. At that scale the monthly cost buys real logistics. No argument.
You have outgrown it when
The app subscriptions and platform fees keep climbing, the store looks like everyone else's, it is slow, and you want the site and the shop to be one fast thing you own. That is the store we build.
How we
solve it
A custom WooCommerce store, quoted as a fixed price before we start.
Moving
off, cleanly
We plan the migration first, so nothing you built gets lost.
Products and customers come with you
We migrate your catalog, customers, and content into a store you own, rebuilt properly rather than pasted in. You keep what you have and lose the monthly ceiling.
Reliable without renting
On managed hosting with monitoring and backups, you get the reliability without the platform lock-in, and a real person to call when you need one.
Straight
answers
Is Shopify bad for SEO?
Not bad, just boxed in. URL structure, schema, and speed are partly out of your hands, and app scripts pile on weight. A custom store gives you full control of the things search and AI actually reward.
Does Shopify really charge extra fees?
Beyond the monthly plan, you pay platform fees on sales unless you use their payments, and most stores stack paid apps to fill the gaps. It adds up. A store you own has hosting and payment processing, and not the per-sale platform tax.
Shopify or WooCommerce, which should I use?
Shopify is quick for a big catalog you want hosted and handled. A custom WooCommerce store is right when you want to own the shop, keep it fast, and have the site and the store be one thing. That is how we build.
Can you move my store off Shopify?
Yes. We migrate products, customers, and content, and we map redirects so your search rankings come across. You keep what you built and lose the monthly ceiling.
Will a custom store be as reliable as Shopify?
On managed hosting with monitoring and backups, yes. You get the reliability without renting the platform, and a real person to call when you need one.
Comparisons on this page reflect our own opinion and general experience, and platform features and pricing change, so they are current as of writing. Squarespace, Wix, Shopify, GoDaddy, and Airo are trademarks of their respective owners. We are not affiliated with, sponsored by, or endorsed by any of them.
See what
owning your
store looks like.
Send us your Shopify URL. We will show you what a store you own would change, and what it would cost, within one business day.
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