Straight comparisons.
No spin. Here is honestly where the popular platforms fit, where they stop, and how we build past the ceiling with a site you own. Pick your platform.
Squarespace
A weekend to launch, then a ceiling on speed, search, and ownership.
Wix
A DIY drag-and-drop site is only as good as the time you can spare.
GoDaddy Airo
An AI generates it in minutes, and it shows: generic, and not yours.
Shopify
Fast to sell, but you rent the store and the fees stack up.
Full-service agencies
Everything under one roof, and your work handed off to whoever is free.
Straight
answers
How do you compare to website builders like Squarespace and Shopify?
Builders get you started fast and hit a ceiling on speed, search, AI visibility, and ownership. We build past that ceiling with a custom site you own. The pages here lay out the differences platform by platform.
Do you help me move off my current platform?
Yes, and we plan the migration first. We map your URLs and set redirects from Search Console so your rankings move with you, and we bring your content and products across rather than leaving them behind.
Comparisons on this page reflect our own opinion and general experience, and platform features and pricing change, so they are current as of writing. Squarespace, Wix, Shopify, GoDaddy, and Airo are trademarks of their respective owners. We are not affiliated with, sponsored by, or endorsed by any of them.
Not sure which
fits you?
Send us the site you have now and we will tell you plainly what a custom build would change, and what it would cost.
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